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Booms and Bitner advocated applying environmental psychology theories to improve buyer ordeals although encouraging shape their behavior. They thought that, when tangible products have been unavailable, factors for example ambiance could affect customer perceptions exterior.The promotion system refers to any advertisement, party, or price reduction
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Market segmentation is made of getting the overall heterogeneous market for a product and dividing it into various sub-marketplaces or segments, Each individual of which has a tendency to be homogeneous in all important factors.[twelve] The method is performed for 2 principal needs: greater allocation of the company's finite resources and to higher
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